Kids Target Of $1.6B In Food Ads, FTC Says
Tuesday, July 29th, 2008![]()
WASHINGTON — Imagine Superman promoting fresh fruits and vegetables instead of a cereal. Children are confronted with such a barrage of advertising for food and drink — much of it unhealthy — that the entertainment industry should take steps to tie popular TV and movie characters to more nutritional products, the Federal Trade Commission says. The recommendation was part of a report showing that the nation’s largest food and beverage companies spent about $1.6 billion in 2006 marketing their products — especially carbonated drinks — to children and adolescents. The report, to be released Tuesday, stems from lawmakers’ concern about growing obesity rates in children. (Read the full post about ‘Kids Target Of $1.6B In Food Ads, FTC Says’…)